AppsFlyer stock
Private-market facts for current and former AppsFlyer employees researching their stock.
Overview
AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure the performance of their advertising campaigns across channels.
Selling AppsFlyer shares
Why shareholders consider selling
Shareholders in AppsFlyer may explore liquidity for a number of reasons — diversifying a concentrated position, funding a personal financial goal, or simply reducing exposure to a single private holding. As a private company, AppsFlyer does not trade on a public exchange, meaning employees and early shareholders cannot simply sell through a brokerage. Extended private timelines can leave shareholders waiting years for an exit event, which is why some choose to explore secondary-market options.
Can you sell AppsFlyer stock?
Whether a shareholder can sell typically depends on what they hold and how it was acquired. Vested and exercised shares are generally more straightforward than unexercised options or unvested RSUs. Most private companies, including those in the Enterprise Software sector, impose transfer restrictions such as rights of first refusal or board approval requirements. The specific terms governing AppsFlyer shares would be outlined in the holder's equity agreement or the company's governing documents.
What affects the value of AppsFlyer shares?
The price a buyer is willing to pay for private shares is shaped by several factors: overall demand for the stock, the company's financial performance, broader Enterprise Software market conditions, and any recent private-market transaction activity. Data points such as the company's Series D round and its reported $2B valuation can help frame expectations, though they do not guarantee a transaction price.
What should holders check before selling
- The type of security held (common shares, preferred, options, RSUs)
- Whether the equity is fully vested and, for options, whether it has been exercised
- Any transfer restrictions, lock-up provisions, or company approval requirements
- Estimated net proceeds after applicable taxes and transaction fees
- Whether partial liquidity — selling a portion rather than the full position — may be a better fit
Tools for AppsFlyer shareholders
Exploring equity in AppsFlyer often raises questions about taxes, exercise timing, valuation, and exit outcomes. These tools can help you model different decisions using your own assumptions.
Latest funding round
AppsFlyer most recently raised a Series D round . The company was valued at $2B. Total funding raised to date is approximately $394M.
Lead investors in this round include General Atlantic and Salesforce Ventures.
Founders & company background
AppsFlyer was founded in 2011 by Oren Kaniel, Reshef Mann and is headquartered in Herzliya, Israel.
Investors
Industry
Similar private companies
Latest AppsFlyer news
Frequently asked questions
- Is AppsFlyer still a private company?
- Yes, AppsFlyer is currently a private company.
- What is AppsFlyer's latest funding round?
- AppsFlyer's most recent known round is Series D.
- What is AppsFlyer's valuation?
- AppsFlyer's latest reported valuation is $2B.
- Who are the investors in AppsFlyer?
- Notable investors include General Atlantic, Salesforce Ventures, Qumra Capital, Goldman Sachs.
- Can I sell my AppsFlyer stock?
- Private company shares can sometimes be sold on secondary markets. Speaking with a specialist who understands AppsFlyer stock can help you evaluate your options.
Related pages
Last verified: 2026-04-13 · AppsFlyer data compiled from funding disclosures, investor announcements, corporate filings, and public records.
Information on this page is compiled from publicly available sources and may be outdated or incomplete. This is not investment advice. Consult a qualified advisor before making financial decisions.