Strava stock
Private-market facts for current and former Strava employees researching their stock.
Overview
Social fitness network and GPS tracking app for runners and cyclists that enables activity recording, performance analysis, and community features like segments and challenges.
Selling Strava shares
Why shareholders consider selling
Shareholders in Strava may explore liquidity for a number of reasons — diversifying a concentrated position, funding a personal financial goal, or simply reducing exposure to a single private holding. As a private company, Strava does not trade on a public exchange, meaning employees and early shareholders cannot simply sell through a brokerage. Extended private timelines can leave shareholders waiting years for an exit event, which is why some choose to explore secondary-market options.
Can you sell Strava stock?
Whether a shareholder can sell typically depends on what they hold and how it was acquired. Vested and exercised shares are generally more straightforward than unexercised options or unvested RSUs. Most private companies, including those in the Consumer & Social sector, impose transfer restrictions such as rights of first refusal or board approval requirements. The specific terms governing Strava shares would be outlined in the holder's equity agreement or the company's governing documents.
What affects the value of Strava shares?
The price a buyer is willing to pay for private shares is shaped by several factors: overall demand for the stock, the company's financial performance, broader Consumer & Social market conditions, and any recent private-market transaction activity. Data points such as the company's Series F round and its reported $2B valuation can help frame expectations, though they do not guarantee a transaction price.
What should holders check before selling
- The type of security held (common shares, preferred, options, RSUs)
- Whether the equity is fully vested and, for options, whether it has been exercised
- Any transfer restrictions, lock-up provisions, or company approval requirements
- Estimated net proceeds after applicable taxes and transaction fees
- Whether partial liquidity — selling a portion rather than the full position — may be a better fit
Tools for Strava shareholders
Exploring equity in Strava often raises questions about taxes, exercise timing, valuation, and exit outcomes. These tools can help you model different decisions using your own assumptions.
Latest funding round
Strava most recently raised a Series F round in November 2023. The company was valued at $2B. Total funding raised to date is approximately $160M.
Lead investors in this round include Sequoia Capital and TCV.
Founders & company background
Strava was founded in 2009 by Mark Gainey, Michael Horvath and is headquartered in San Francisco, CA.
Investors
Industry
Similar private companies
Latest Strava news
Frequently asked questions
- Is Strava still a private company?
- Yes, Strava is currently a private company.
- What is Strava's latest funding round?
- Strava's most recent known round is Series F, raised in November 2023.
- What is Strava's valuation?
- Strava's latest reported valuation is $2B.
- Who are the investors in Strava?
- Notable investors include Sequoia Capital, TCV, Dragoneer Investment Group, Jackson Square Ventures.
- Can I sell my Strava stock?
- Private company shares can sometimes be sold on secondary markets. Speaking with a specialist who understands Strava stock can help you evaluate your options.
Related pages
Last verified: 2026-04-13 · Strava data compiled from funding disclosures, investor announcements, corporate filings, and public records.
Information on this page is compiled from publicly available sources and may be outdated or incomplete. This is not investment advice. Consult a qualified advisor before making financial decisions.