FullStory stock
Private-market facts for current and former FullStory employees researching their stock.
Overview
Digital experience analytics platform that captures and analyzes user interactions on websites and apps to help companies improve their products.
FullStory outlook
For employees evaluating FullStory equity, a 27x base multiple suggests meaningful potential return on equity granted at current levels. In a stronger outcome, returns could reach 43x — indicating meaningful upside if the company outperforms expectations.
These estimates reflect modeled return scenarios, not guaranteed outcomes. Actual results depend on company performance, market conditions, share class, and timing.
Selling FullStory shares
Why shareholders consider selling
Shareholders in FullStory may explore liquidity for a number of reasons — diversifying a concentrated position, funding a personal financial goal, or simply reducing exposure to a single private holding. As a private company, FullStory does not trade on a public exchange, meaning employees and early shareholders cannot simply sell through a brokerage. Extended private timelines can leave shareholders waiting years for an exit event, which is why some choose to explore secondary-market options.
Can you sell FullStory stock?
Whether a shareholder can sell typically depends on what they hold and how it was acquired. Vested and exercised shares are generally more straightforward than unexercised options or unvested RSUs. Most private companies, including those in the Data & Analytics sector, impose transfer restrictions such as rights of first refusal or board approval requirements. The specific terms governing FullStory shares would be outlined in the holder's equity agreement or the company's governing documents.
What affects the value of FullStory shares?
The price a buyer is willing to pay for private shares is shaped by several factors: overall demand for the stock, the company's financial performance, broader Data & Analytics market conditions, and any recent private-market transaction activity. Data points such as the company's Series D round and its reported $2B valuation can help frame expectations, though they do not guarantee a transaction price.
What should holders check before selling
- The type of security held (common shares, preferred, options, RSUs)
- Whether the equity is fully vested and, for options, whether it has been exercised
- Any transfer restrictions, lock-up provisions, or company approval requirements
- Estimated net proceeds after applicable taxes and transaction fees
- Whether partial liquidity — selling a portion rather than the full position — may be a better fit
Tools for FullStory shareholders
Exploring equity in FullStory often raises questions about taxes, exercise timing, valuation, and exit outcomes. These tools can help you model different decisions using your own assumptions.
Latest funding round
FullStory most recently raised a Series D round . The company was valued at $2B. Total funding raised to date is approximately $200M.
Lead investors in this round include Permira and Kleiner Perkins.
Founders & company background
FullStory was founded in 2014 by Scott Voigt, Joel Webber, Bruce Johnson and is headquartered in Atlanta, GA.
Investors
Industry
Similar private companies
Latest FullStory news
Frequently asked questions
- Is FullStory still a private company?
- Yes, FullStory is currently a private company.
- What is FullStory's latest funding round?
- FullStory's most recent known round is Series D.
- What is FullStory's valuation?
- FullStory's latest reported valuation is $2B.
- Who are the investors in FullStory?
- Notable investors include Permira, Kleiner Perkins, GV (Google Ventures), Stripes Group, Dell Technologies Capital.
- Can I sell my FullStory stock?
- Private company shares can sometimes be sold on secondary markets. Speaking with a specialist who understands FullStory stock can help you evaluate your options.
Related pages
Last verified: 2026-04-13 · FullStory data compiled from funding disclosures, investor announcements, corporate filings, and public records.
Information on this page is compiled from publicly available sources and may be outdated or incomplete. This is not investment advice. Consult a qualified advisor before making financial decisions.